The full form of ADIDAS is Adolf “Adi” Dassler. It is named as the Founder. It is a multinational corporation business that designs and manufactures top-quality standard shoes, sports shoes, sports clothing, and other accessories and sports gear.
The Full Form of ADIDAS is: Adolf “Adi” Dassler
The headquarter of ADIDAS is at Herzogenaurach, Germany. This company also produces other products like bags, watches, and eye gear. It also owns top brands like Reebok, TaylorMade, and Rockport.
Adidas’ revenue for 2018 was listed at €21.915 billion / $23.797 billion.
Brief History of ADIDAS:
- Adolf Dassler made his first original shoe in 1920 at the age of 20.
- He prepared unique shoes in his business unit for the athletes who participated in the 1928 Olympic Games in Amsterdam.
- He prepared 30 different shoes for eleven different sports with staff and workers of around 100 employees In the middle of the 1930s.
- He started with 47 workers and completed first original post-war sports shoes using canvas and rubber from the American fuel tanks in1947.
- He launched the brand ADIDAS as the name of his corporation. The name of the corporation ADIDAS was a combination of his first and last name in 1948.
- He officially listed the three-stripe mark as the trademark of Adidas in the year of 1949.
- After the enormous accomplishment, in 1995, the corporation enters publically with its stock
Adidas logo is three stripes, which is used on the company’s hoe designs and clothing as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as “The three stripes company“.
It is the holding company for the Adidas Group. This consists of the Reebok sportswear company, 8.33% of the German football club Bayern Munich, an Austrian fitness technology company, and Runtastic.
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